Peter, J. Paul
Consumer behavior and marketing strategy
McGraw-Hill, 1999
 Buku Teks
Howard, John A.
Consumer behavior in marketing strategy
Prentice-Hall, 1989
 Buku Teks
Peter, J. Paul
Consumer behavior and marketing strategy
Mc Graw-Hill, 2001
 Buku Teks
Fazri Reksa Difani
Strategi Collaborative Marketing Menentukan Persepsi Konsumen Studi Kasus: Sepatu Compass = Collaborative Marketing Strategy Determines Consumer Perception Case Study: Sepatu Compass
Fakultas Ilmu Sosial dan Ilmu politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Wasson, Chester R.
Buying behavior and marketing decisions / Chester R. Wasson, David H. McConaughy
Appleton-Century-Crofts, 1968
 Buku Teks