Analisis brand experience terhadap brand loyalty melalui mediasi brand relationship quality: studi kasus pada pengguna mobil Nissan Jabodetabek = An analysis effects of brand experience on brand loyalty through mediation effect of brand relationship quality: case study user Nissan Jabodetabek

Pengaruh Brand Community terhadap Relational Outcomes (WoM, Loyalty, Advocates) melalui Mediasi Brand Love: Studi Komunitas Kamera Digital di Indonesia = Brand Community on Relational Outcomes (WoM, Loyalty, Advocates) through the Mediation of Brand Love: Study of Digital Camera Community in Indonesia

Analisis ekuitas merek bahan bakar minyak Shell berdasarkan persepsi pelanggan = The brand equity analysis of Shell fuel based on customer perception

Pengaruh brand image terhadap loyalitas konsumen melalui kepuasan konsumen: studi pada konsumen Pizza Hut di Margo City = The effect of brand image on consumer loyalty through consumer satisfaction: study on Pizza Hut consumer in Margo City

Analisis pengaruh value congruity dan consumer brand identification terhadap brand commitment dan positive word of mouth: studi kasus pada merek Sneakers kasual = The effect of value congruity and consumer brand identification toward brand commitment and positive word of mouth: case study on casual Sneakers brand