"[
ABSTRAKPenelitian ini bertujuan untuk menganalisis pelaksanaan kegiatan promosi di
Perpustakaan Umum Kabupaten Purbalingga, sebagai bagian dari kegiatan
komunikasi perpustakaan kepada masyarakat penggunanya, yang dilakukan
dengan cara memahami tiap tahapan promosi yang dilakukan oleh perpustakaan.
Alasan tahapan tersebut dilakukan, hambatan yang dihadapi dalam setiap tahapan,
hasil yang didapatkan, evaluasi keseluruhan tahapan promosi serta kemampuan
staf perpustakaan dalam menjalankan tiap tahapan promosi. Penelitian ini
dilakukan dengan metode kualitatif dengan pendekatan studi kasus. Hasil
penelitian ini menunjukkan bahwa pada tahap pra promosi Perpustakaan Umum
Kabupaten Purbalingga tidak mengawali kegiatannya dengan memahami
karakteristik masyarakat pengguna, akibatnya pada tahap eksekusi promosi, pesan
dan saluran promosi yang diberikan tidak mampu mengenai masyarakat pengguna
secara efektif. Pada tahap pasca promosi pihak perpustakaan tidak melakukan
evaluasi dan tidak mampu mengembangkan kegiatan promosi. Kemampuan staf
dalam tiap tahapan promosi juga belum memadai, staf cenderung pasif, kurang
komunikatif, dan kurang menghargai masyarakat pengguna, kondisi yang
demikian menyebabkan pelaksanaan kegiatan promosi di Perpustakaan Umum
Purbalingga belum bisa memberikan hasil yang diinginkan.
ABSTRACTThe aim of this thesis is to understand the promotion made by the Public
Library in Purbalingga; the promotion is divided into three steps: pre promotion,
execution and post promotion. The thesis investigates every step of promotion
concerning their rationale, evaluates the results of each step, also focusing on the
difficulties of staff and their abilities. The thesis uses a case study method
combined with a qualitative approach. The result is that the pre promotion step
does not entail a careful understanding of the library user?s characteristics; the
execution step cannot reach the users effectively through the right channels and
messages. Concerning the post promotion step the library doesn?t evaluate and
develop their promotion activities. The thesis relates these findings to lack of
abilities of the staff in every step of promotion; the staff has poor communication
skills, they are too passive, and, also, they lack a clear understand of who their
(potential) users are. The Public Library in Purbalingga cannot achieve their
expected results.;The aim of this thesis is to understand the promotion made by the Public
Library in Purbalingga; the promotion is divided into three steps: pre promotion,
execution and post promotion. The thesis investigates every step of promotion
concerning their rationale, evaluates the results of each step, also focusing on the
difficulties of staff and their abilities. The thesis uses a case study method
combined with a qualitative approach. The result is that the pre promotion step
does not entail a careful understanding of the library user?s characteristics; the
execution step cannot reach the users effectively through the right channels and
messages. Concerning the post promotion step the library doesn?t evaluate and
develop their promotion activities. The thesis relates these findings to lack of
abilities of the staff in every step of promotion; the staff has poor communication
skills, they are too passive, and, also, they lack a clear understand of who their
(potential) users are. The Public Library in Purbalingga cannot achieve their
expected results., The aim of this thesis is to understand the promotion made by the Public
Library in Purbalingga; the promotion is divided into three steps: pre promotion,
execution and post promotion. The thesis investigates every step of promotion
concerning their rationale, evaluates the results of each step, also focusing on the
difficulties of staff and their abilities. The thesis uses a case study method
combined with a qualitative approach. The result is that the pre promotion step
does not entail a careful understanding of the library user’s characteristics; the
execution step cannot reach the users effectively through the right channels and
messages. Concerning the post promotion step the library doesn’t evaluate and
develop their promotion activities. The thesis relates these findings to lack of
abilities of the staff in every step of promotion; the staff has poor communication
skills, they are too passive, and, also, they lack a clear understand of who their
(potential) users are. The Public Library in Purbalingga cannot achieve their
expected results.]"
