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Ditemukan 1747 dokumen yang sesuai dengan query

White, Roderick

Advertising : what it is and how to do it

London: McGraw-Hill, 1993

659.1 WHI a

Buku Teks SO Universitas Indonesia Library

Lowndes, Douglas

Marketing : the uses of advertising / by Douglas Lowndes

Oxford: Pergamon Press , 1969

659.01 LOW m

Buku Teks SO Universitas Indonesia Library

Hiam, Alexander

Tools for executives pemasar (marketer) : buku pertama

Jakarta: Elex Media Komputindo, 1994

658.8 HIA vt I

Buku Teks SO Universitas Indonesia Library

Shimp, Terence A.

Advertising, promotion, : & supplemental aspects of integrated marketing communications/ Terence A Shimp

Australi: Thomson, 2002

658.8 SHI a

Buku Teks SO Universitas Indonesia Library

Strauss, Judy

E-marketing

"This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much ?E? and not enough marketing or are too narrowly or technically focused on e-commerce." - product description. "

New Jersey: Prentice-Hall, 2003

658.84 STR e (1)

Buku Teks SO Universitas Indonesia Library