Hasil Pencarian  ::  Simpan CSV :: Kembali

"The focus of the study is advertising ef’fectiveness of the localized advertisement in communicating WOM referral marketing strategy that is adapted by the local culture and custom way of communicating of Indonesian people. Besides that it consumer word of mouth activity is also conducted to the consumer’s pre- purchasing thinking and also the product involvement. Since the focus of the research is a product of a multinational company with a global-localized vision, it is interesting discover their localized approach in adjusting with the local culture in their marketing strategy planning.The variables that are included in this research are advertising effectiveness, pre- purchasing thinking, product involvement, and consumer WOM (word of mouth).This research is a quantitative uses path analysis to measure the effect between the advertisement effectiveness and the consumer WOM (word of mouth), pre-purchasing thinking, and product involvement."

"ABSTRACTAceh, a special region of Indonesia is known as the "rice granary" of the Western gate to Indonesia. The region is predominantly an agricultural and exports oriented economy with the majority of the population living in rural areas where rice cultivation predominates. The annual rate of increase of rice production is above the annual rate of population growth.The increased rice production and variations in production both spatial and temporal have created a number of marketing problems. Rice marketing systems need to be developed and expanded to:(a) link markets and rice producers through equalization and distribution,(b) encourage efficient rice trade activity and recruit entrepreneurial talents, (c) serve a connective function,(d) provide outlets for increased rice production,3 and (e) limit rice price variation.Effective rice marketing systems are, therefore, necessary for economic development of agricultural societies Their development make possible regional economic integration and full utilization of whatever assets and productive capacities a region already possesses.The agricultural development plan of Indonesia is directed toward increasing production and production efficiency. For one thing, an increase in agricultural productivity depends on the improved efficiency and effectiveness of current marketing systems in different regions. In spite of broad similarities in the traditional marketing system, there are differences between regions due to a multiplicity of social, geographical, environmental, economic and political factors.The present development plan of Indonesia emphasizes the socio-economic as well as physical aspects and sectoral approaches at the macro level. Micro studies on regional level aim at finding similarities and differences strongly needed to support and improve the existing plan. This regional analysis of agricultural development emphasizing rice marketing in Aceh is meant to be a stimulus to improve the existing marketing systems. Improvement of marketing systems may have significant effects on production, distribution, consumer prices and adoption of improved production methods."

"Transformasi digital yang terjadi dan berdampak luas tidak hanya bagi peradaban manusia tetapi juga bagi pengembangan disiplin pemasaran sehingga konfigurasi teori umum pemasaran menjadi kebutuhan yang berifat urgen. Shaw (2020) menjelaskan bahwa urgensi teori umum pemasaran setidaknya diharapkan dapat memberikan rerangka akademis dan panduan praktisi merespon dinamika tersebut; menyediakan sarana teoritikal untuk mempertemukan akademis-praktisi; membantu pengambilan kebijakan public untuk desain regulasi yang akomodatif; mereduksi fragmentasi disiplin pemasaran; menjawab krisis identitas sekaligus memberi legitimasi disiplin pemasaran sebagai sebagai bagian dari ilmu sosial yang memiliki teori umum"