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Pinondang Gloria
Hubungan presepsi pada iklan tangani tepat demam pada DBD anak dengan asosiasi merek panadol untuk anakanak
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S5111
UI - Skripsi Open  Universitas Indonesia Library
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Victoria Catarina Ndeo
Pemakanaan khalayak terhadap iklan perang tarif kartu seluler
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
S5169
UI - Skripsi Open  Universitas Indonesia Library
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Nina Hardiani Ahmad
Pengaruh Terpaan Iklan TV Untung Beliung Britama Terhadap Top of Mind Bank BRI (Studi pada Penonton OVJ Non Nasabah Bank BRI)
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2010
S9815
UI - Skripsi Open  Universitas Indonesia Library
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Dampak iklan obat di televisi terhadap perilaku konsumen di Desa Rengas, Tangerang
Universitas Indonesia, 1994
TA3926
UI - Tugas Akhir  Universitas Indonesia Library
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Lutfeia Rhacmadani Rhachim Khaista
Analisis iklan kinder schokolade terhadap permasalahan obesitas anak-anak di Jerman ditinjau dari aspek semantik dan semiotik = Analysis of kinder schokolade advertisement against children's obesity problem in Germany in terms of semantic and semiotic aspect
"Penelitian ini menguraikan tentang pengaruh masalah obesitas yang terjadi di kalangan anak-anak Jerman terhadap iklan Kinder Schokolade, baik itu dari segi bahasa maupun dari segi visualnya. Iklan yang diteliti terdiri atas sembilan iklan cetak Kinder Schokolade dari tahun 2010-2013 dengan tiga versi iklan yang berbeda, yang dianalisis dari aspek semantik dan semiotik.
Di dalam penelitian ini dipaparkan perubahan komponen-komponen dalam iklan-iklan Kinder Schokolade sejak muncul permasalahan obesitas pada anak-anak. Pilihan kata dan gambar berperan penting dalam setiap iklannya karena dapat membentuk citra produk yang positif sebagai produk makanan yang berhubungan erat dengan anak-anak. Hasil penelitian menunjukkan bahwa iklan-iklan Kinder Schokolade terpengaruh permasalahan obesitas.
This study describe about the effect of the children?s obesity problem against Kinder Schokolade advertising in terms of languange and visual. This advertisement consist of nine Kinder Schokolade print advertisement from 2010-2013 with three different versions and it will be analyzed from the semantic and semiotic aspects.
In this study will be presented about the change in the components of Kinder Schokolade advertisement since the children?s obesity problem appear. The choice of words and images play the important role in each advertisement because it can make a positive image as food product that have closely relationship with the children. The results showed that Kinder Schokolade advertising affected by the obesity problem."
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2014
S56642
UI - Skripsi Membership  Universitas Indonesia Library
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Laporan Praktek Kerja Profesi Apoteker di Badan Pengawas Obat dan Makanan Republik Indonesia Deputi I Bidang Pengawasan Produk Terapetik dan Napza Diektorat Pengawasan Distribusi PT dab PKRT Periode 28 Juni - 27 Juli 2010 : Pemantauan durasi pencantuman tanda peringatan perhatian iklan bebas dan obat bebas terbatas pada media televisi
Universitas Indonesia, 2010
TA4429
UI - Tugas Akhir  Universitas Indonesia Library
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Ripika Alvernia Yacob
Konsep kecantikan iklan media cetak Louis Vuitton tahun 2010-2012 di Prancis = The Concept of beauty in Louis Vuitton print media advertising in 2010-2012 in France
"Louis Vuitton adalah produk fesyen kelas dunia yang lahir di Prancis sejak tahun 1854. Prancis sebagai salah satu negara multikultural juga merupakan negara yang banyak melahirkan desainer-desainer fesyen terkenal di dunia. Dalam memasarkan produk-produknya, berbagai macam cara dilakukan untuk menarik perhatian pembeli. Salah satu caranya adalah memakai model-model cantik dari berbagai etnik di dunia untuk dimuat dalam iklan media cetak. Artikel ini akan memaparkan konsep kecantikan iklan media cetak menurut Louis Vuitton dari tahun 2010 sampai dengan 2012.
Louis Vuitton is a one of world-class products in the world were born in 1854. As one of multicultural country, France is also gave birth many famous designers. To market their products, there are several of methods to attract the attention of buyers. One of the methods is
use the beautiful models from some ethnic in the world to be published in their print media advertising. This article will explain the concept of beauty in Louis Vuitton print media advertising in 2010-2012 in France."
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2015
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Yulfiani Suryati
Analisis Bahasa Iklan Sampo Garnier di Jerman Dilihat dari Penggunaan Hochwertwörter, Schlüsselwörter, dan Plastikwörter = Analysis on the advertisement language of Garnier shampoo ads in Germany based on the use of Hochwertwörter, Schlüsselwörter, & Plastikwörter
"[ ABSTRAK
Maraknya iklan-iklan produk perawatan rambut berbagai merek yang beredar di media massa memengaruhi para wanita dalam pengambilan keputusan mengenai merek sampo apa yang akan mereka gunakan. Di dalam makalah ini, saya meneliti bahasa iklan pada 10 iklan produk sampo Garnier di Jerman. Tujuan penelitian ini adalah untuk mempelajari bagaimana pilihan penggunaan kosa kata Hochwertwörter, Schlüsselwörter, dan Plastikwörter di dalam 10 teks iklan menjadikan iklan-iklan tersebut sebagai iklan yang menarik bagi target pasarnya. Berdasarkan analisis yang dilakukan, ditemukan bahwa setiap iklan menggunakan Schlüsselwörter untuk membentuk asosiasi positif para konsumen yang terkait langsung dengan produk, misalnya untuk menggambarkan hasil akhir atau menggambarkan kualitas bahan dasar produk tersebut dan penggunaan Hochwertwörter memberi nilai yang lebih terhadap produk tersebut. Plastikwörter cenderung digunakan untuk menggambarkan kualitas produk secara keseluruhan dan secara tidak langsung membangun citra sampo Garnier secara general.
ABSTRACT A large number of hair care product?s advertisements from different brands that are widely spread through mass media are affecting women?s decision about which shampoo that they?re going to use. In this paper, I have analysed advertisement language of 10 Garnier shampoo ads in Germany. The purpose of this research is to find out how the use of Hochwertwörter, Schlüsselwörter and Plastikwörter in those 10 ads makes them more interesting for their target market. The result of the analysis shows that each of advertisement uses Schlüsselwörter to create costumer?s positive associations which is directly related to the product, for example to describe the result we achieve when we use that product or to describe the quality of product composition and the use of Hochwertwörter will give more positive value to the product. Meanwhile, Plastikwörter have a tendency to represent the product quality in a more general way and indirectly improve the brand image.;A large number of hair care product?s advertisements from different brands that are widely spread through mass media are affecting women?s decision about which shampoo that they?re going to use. In this paper, I have analysed advertisement language of 10 Garnier shampoo ads in Germany. The purpose of this research is to find out how the use of Hochwertwörter, Schlüsselwörter and Plastikwörter in those 10 ads makes them more interesting for their target market. The result of the analysis shows that each of advertisement uses Schlüsselwörter to create costumer?s positive associations which is directly related to the product, for example to describe the result we achieve when we use that product or to describe the quality of product composition and the use of Hochwertwörter will give more positive value to the product. Meanwhile, Plastikwörter have a tendency to represent the product quality in a more general way and indirectly improve the brand image.;A large number of hair care product?s advertisements from different brands that are widely spread through mass media are affecting women?s decision about which shampoo that they?re going to use. In this paper, I have analysed advertisement language of 10 Garnier shampoo ads in Germany. The purpose of this research is to find out how the use of Hochwertwörter, Schlüsselwörter and Plastikwörter in those 10 ads makes them more interesting for their target market. The result of the analysis shows that each of advertisement uses Schlüsselwörter to create costumer?s positive associations which is directly related to the product, for example to describe the result we achieve when we use that product or to describe the quality of product composition and the use of Hochwertwörter will give more positive value to the product. Meanwhile, Plastikwörter have a tendency to represent the product quality in a more general way and indirectly improve the brand image., A large number of hair care product’s advertisements from different brands that are widely spread through mass media are affecting women’s decision about which shampoo that they’re going to use. In this paper, I have analysed advertisement language of 10 Garnier shampoo ads in Germany. The purpose of this research is to find out how the use of Hochwertwörter, Schlüsselwörter and Plastikwörter in those 10 ads makes them more interesting for their target market. The result of the analysis shows that each of advertisement uses Schlüsselwörter to create costumer’s positive associations which is directly related to the product, for example to describe the result we achieve when we use that product or to describe the quality of product composition and the use of Hochwertwörter will give more positive value to the product. Meanwhile, Plastikwörter have a tendency to represent the product quality in a more general way and indirectly improve the brand image.]"
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Ericha Mediyanti
Analisis penggunaan teori rhetorik in der werbung dalam iklan produk Adidas di Jerman = Analyse of usage of rhetorik in der werbung theory in the advertisements of adidas products in Germany
"[ ABSTRAK
Rhetorik in der Werbung atau Retorika dalam iklan adalah penggunaan bahasa yang menyimpang dari kaidah
bahasa baku baik secara semantik maupun leksikal. Penggunaan variasi bahasa tersebut dalam iklan dibentuk
sedemikian rupa agar publik memiliki rasa ketertarikan dan terdorong untuk membeli produk yang ditawarkan.
Analisis teori retorika dalam jurnal ini menggunakan enam contoh iklan Adidas di Jerman. Tujuan analisis ini
adalah untuk mempelajari tahapan penggunaan teori retorika apa saja yang terdapat pada keenam iklan Adidas .
Tahapan tersebut diantaranya adalah pengumpulan tema yang sesuai (invention), penyusunan argumen yang
efektif (disposition), bentuk kebahasaan (elocution), penggunaan kata dan gambar yang mudah dihafal
(memoria), bentuk ekspresi dalam gambar (actio), kualitas bahasa (elucio), hingga estetika bahasa (ornatus).
Berdasarkan analisis yang dilakukan, ditemukan bahwa tidak semua iklan memenuhi setiap tahapan retorika.
Tahapan yang paling banyak tidak terpenuhi adalah unsur kualitas bahasa, khususnya dalam penggunaan bahasa
Jerman yang baik dan benar. Meskipun begitu terkadang kesalahan aturan bahasa tersebut digunakan pembuat
iklan sebagai salah satu daya tarik iklan terhadap publik.
ABSTRACT Rhetorik in der Werbung or rhetoric in advertisement is the use of language that deviates from the rules of
standard language both semantic and lexical. The use of such language in the advertisement variation is formed
in a way that the public has a sense of interest and compelled to buy the products. Analysis of rhetoric theory in
this journal is using six samples of Adidas advertisements in Germany. The purpose of this analysis is to study
the stages of rhetoric theory which contained in the Adidas advertisements. These stages include the collecting
of appropriate theme (invention), the preparation of an effective argument (disposition), linguistic form
(elocution), the use of words and images that are easily memorized (memoria), a form of expression in the
picture (actio), the quality of the language (elucio), and the aesthetic of language (ornatus). Based on the
analysis, it was found that not all of these advertisements fulfill every stage of rhetoric. The stage that most
widely unfulfilled is quality of language, especially in the use of propered German language. Even so sometimes
those mistake is used by the advertisement makers as a point to attract public attention.;Rhetorik in der Werbung or rhetoric in advertisement is the use of language that deviates from the rules of
standard language both semantic and lexical. The use of such language in the advertisement variation is formed
in a way that the public has a sense of interest and compelled to buy the products. Analysis of rhetoric theory in
this journal is using six samples of Adidas advertisements in Germany. The purpose of this analysis is to study
the stages of rhetoric theory which contained in the Adidas advertisements. These stages include the collecting
of appropriate theme (invention), the preparation of an effective argument (disposition), linguistic form
(elocution), the use of words and images that are easily memorized (memoria), a form of expression in the
picture (actio), the quality of the language (elucio), and the aesthetic of language (ornatus). Based on the
analysis, it was found that not all of these advertisements fulfill every stage of rhetoric. The stage that most
widely unfulfilled is quality of language, especially in the use of propered German language. Even so sometimes
those mistake is used by the advertisement makers as a point to attract public attention., Rhetorik in der Werbung or rhetoric in advertisement is the use of language that deviates from the rules of
standard language both semantic and lexical. The use of such language in the advertisement variation is formed
in a way that the public has a sense of interest and compelled to buy the products. Analysis of rhetoric theory in
this journal is using six samples of Adidas advertisements in Germany. The purpose of this analysis is to study
the stages of rhetoric theory which contained in the Adidas advertisements. These stages include the collecting
of appropriate theme (invention), the preparation of an effective argument (disposition), linguistic form
(elocution), the use of words and images that are easily memorized (memoria), a form of expression in the
picture (actio), the quality of the language (elucio), and the aesthetic of language (ornatus). Based on the
analysis, it was found that not all of these advertisements fulfill every stage of rhetoric. The stage that most
widely unfulfilled is quality of language, especially in the use of propered German language. Even so sometimes
those mistake is used by the advertisement makers as a point to attract public attention.]"
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Sri Elyntina
Objektifikasi terhadap perempuan dalam kampanye iklan NORDSEE tahun 2013 = The women objectification in NORDSEE ad campaign 2013
"ABSTRAK
Kehadiran figur perempuan dalam dunia periklanan sudah tidak dapat terhindarkan. Tak terhitung sudah berapa jumlah perusahaan yang menggunakan perempuan sebagai model untuk menjual produk mereka melalui iklan. Perempuan dianggap sebagai perantara yang baik dengan cara membentuknya dengan citra-citra tertentu pada iklan, diantaranya dengan menonjolkan sisi seksualitas perempuan. Fenomena tersebut membawa perempuan sebagai pihak yang tereksploitasi dengan segala apa yang dimilikinya. Analisis kampanye iklan NORDSEE menunjukkan bahwa perempuan, terutama tubuhnya, telah mengalami eksploitasi dan kerap mengalami objektifikasi melalui penggunaan figur perempuan dalam sebuah iklan.
ABSTRACT
Nowadays, the presence of female figures in the world of advertising is unavoidable. So many companies are using women as a model to sell their products through advertising. In the ads, women are considered as a good agent by forming them with certain images and highlighting their sexuality. This phenomenon shows that women are being exploited with all what she has. Analysis of NORDSEE ad campaign shows that women, especially their body, have been exploited and objectified through the use of female figure in the advertisement."
Depok: [Fakultas Ilmu Budaya, ], 2016
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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