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Ditemukan 1315 dokumen yang sesuai dengan query
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Fauzia Fitrianingtyas
"Penelitian ini bertujuan untuk menganalisis peran perceived novelty terhadap customer loyalty melalui customer inspiration dalam industri retail omnichannel.. Dimana sistem ini mengintegrasi di semua saluran penjualan, tanpa terbatas. Hal ini agar pelanggan menikmati pengalaman belanja yang terintegrasi dan cepat melalui berbagai saluran penjualan, untuk meningkatkan kepuasan pelanggan dan membangun loyalitas terhadap merek. Dalam penelitian ini, peneliti ingin menyelidiki peran perceived novelty yang dapat meningkatkan customer inspiration sehingga menciptakan customer loyalty pada kedua saluran ritel. Penelitian ini menggunakan desain penelitian konklusif deskriptif cross-sectional dengan metode penelitian kuantitatif. Penelitian ini mengumpulkan data primer menggunakan metode survey dengan sebanyak 299 partisipan berpartisipasi dalam penelitian ini. Penelitian ini menggunakan metode non probability sampling berupa judgement sampling dengan menggunakan metode analisis statistik yaitu Partial Least Square - Structural Equation Modelling (PLS-SEM). Hasil penelitian menujukkan bahwa perceived novelty secara signifikan meningkatkan customer inspiration, yang dimana hal tersebut dapat mempengaruhi customer loyalty. Implikasi praktisi dari temuan ini adalah bahwa perusahan ritel harus terus meningkatkan persepsi kebaruan pada channel online dan offline karena dapat meningkatkan motivasi pelanggan untuk melakukan pembelian dan loyalitas terhadap perusahaan.

This study aims to analyze the role of perceived novelty in influencing customer loyalty through customer inspiration in the omnichannel retail industry. This system integrates across all sales channels, without limitation, enabling customers to enjoy an integrated and efficient shopping experience through various channels, thereby enhancing customer satisfaction and fostering brand loyalty. In this study, the researcher intends to investigate the role of perceived novelty in enhancing customer inspiration to create customer loyalty across both retail channels. The research adopts a descriptive cross- sectional conclusive research design using quantitative methods. Primary data were collected through a survey involving 299 participants. Non-probability judgment sampling was utilized, and data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The findings indicate that perceived novelty significantly enhances customer inspiration, which in turn can influence customer loyalty. The practical implications of these findings suggest that retail companies should continuously enhance perceptions of novelty across online and offline channels to increase customer motivation for purchases and loyalty towards the company. "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Lucas, Robert W.
"Give your front-line call center staff the training they need! With How to Be a Great Call Center Representative, call-center staff will learn what technology-based customer service is all about, including the history, terminology, legislation, and technology options. This book is designed to supplement and enhance the industry-specific policies and procedures plus local, state, and federal guidelines to which a call center staff must adhere. Filled with exercises and self-assessments, the course presents specific, practical strategies for improving listening skills, building trust with customers, problem solving, and decision-making--all within the context of a busy call center. How to Be a Great Call Center Representative provides all the tools needed to be confident in handling customers and building a foundation for future growth and advancement. Readers will learn how to: ? Identify the roles and responsibilities of a call center staff ? Prepare yourself to deliver quality service ? Learn to communicate successfully ? Identify current legislation, terminology, and technology affecting call center staff ? Develop skills for building trust ? Enhance telephone verbal skills and vocal quality ? Build problem solving and decision-making skills ? Learn to handle difficult customer situations ? Improve your time-management and multitasking skills ? Identify ways to control your stress level ? Learn to recover from mistakes?yours and your customer?s. This is an ebook version of the AMA Self-Study course. If you want to take the course for credit you need to either purchase a hard copy of the course through amaselfstudy."
New York: American Management Association, 2001
e20440433
eBooks  Universitas Indonesia Library
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Evenson, Renee, 1951-
"Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated to meet the challenges of a new service landscape, the second edition of "Customer Service Training 101" presents proven techniques for creating unforgettable customer experiences. The book covers every aspect of face-to-face, phone, Internet, and self-service customer relations, and provides simple yet powerful tips for: projecting a positive attitude and making a great first impression; communicating effectively, both verbally and nonverbally; developing trust, establishing rapport, and making customers feel valued; and confidently handling difficult customers and situations. The new features include: 'How Do I Measure Up?' self-assessments, and 'Doing It Right' examples from the author's extensive customer service experience. Every step-by-step lesson in this comprehensive and inspiring training manual is augmented with instructive sidebars, a summary of key points, practice exercises, and so much more."
New York: American Management Association, 2011
e20440378
eBooks  Universitas Indonesia Library
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DiJulius III, John R.
"Foreword by Capodagli and Lynn Jackson, coauthors of The Disney Way All businesses have customers, but how many of them deliver unforgettably good customer service? Secret Service reveals the hidden systems of the few exceptional companies that do: what actions they take behind the scenes to consistently surpass customer expectations. These organizations reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results. By quantifying and examining each phase of the "Customer Experience Cycle," Secret Service reveals clever, practical ideas that can be transformed into repeatable best practices in any organization and at every level. Packed with examples applicable to a wide range of industries, this book provides practical, realistic ways to: * Turn customer complaints into positive experiences * Use marketing to go deeper with existing customers * Increase customer and employee retention, and turn bland customer service into truly memorable customer experiences""
New York: [American Management Association, ], 2003
e20438140
eBooks  Universitas Indonesia Library
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Dwi Sugeng Riyanto
"Setiap pelanggan akan berusaha memilih produk yang diinginkan sesuai dengan nilai yang diterimanya dengan pertimbangan kualitas pelayanan dan kepuasan yang diperoleh. Selanjutnya kepuasan pelanggan didefinisikan sebagai perbandingan antara ekspektasi dan persepsi pelanggan (Parasuraman, Zeithmal, dan Berry :1990)
Pokok permasalahan dalam penelitian ini antara lain kualitas pelayanan, tingkat kepentingan dan kepuasan pelanggan, kesenjangan kualitas pelayanan, dan implementasi Customer Relationship Management ( CRM) pada INDOSATnet RN Bogor.
Pendekatan penelitian yang digunakan penulis dalam penelitian ini adalah penelitian kuantitatif. Sedangkan tipe penelitian yang digunakan penulis adalah penelitian deskriptif dan merupakan penelitian studi kasus. Penelitian menggunakan atribut kualitas pelayanan dengan lima dimensi yaitu Reliability (keandalan), Responsiveness (daya tanggap), Assurance (jaminan), Empathy (empati) dan Tangibles (kasat mata) dengan pendekatan kualitas pelayanan pada perusahaan telekomunikasi.
Teori yang dipakai dalam penelitian ini meliputi teori kualitas pelayanan, kepentingan dan kepuasan pelanggan, kesenjangan kualitas pelayanan dan CRM.
Hasil penelitian yang diperoleh antara lain bahwa beberapa atribut kualitas pelayanan INDOSATnet lebih baik dibandingken dengan Telkomnet maupun CBN. Tingkat kualitas pelayanan INDOSATnet RN Bogor masih rendah, hal ini terbukti dari nilai indeks kinerja rata-rata kepentingan pelanggan sebesar 29,1 lebih besar dari rata-rata kepuasan pelanggan sebesar 23,8. Tingkat Kesenjangan masih terjadi khususnya kesenjangan pelayanan (service gap). Implementasi CRM pada INDOSATnet telah dilaksanakan dengan melalui telepon, fax, dan layanan berbasis web seperti Layanan E-mail, Layanan Chat Support , dan Layanan Feedback type. Pemanfaatan data base pelanggan oleh perusahaan digunakan dalam melayani permintaan informasi tagihan pelanggan, melayani dan menangani komplain, melakukan aktivitas penagihan dan memberikan informasi dengan media bulletin. Selama menggunakan Internet Service Provider INDOSATnet keluhan pelanggan masih banyak.
Secara umum dapat disimpulkan bahwa tingkat kepuasan pelanggan masih dibawah tingkat kepentingan pelanggan. Kesenjangan kualitas pelayanan masih terjadi. Implementasi CRM telah dilaksanakan dengan cukup memadai. Administrasi data base keluhan pelanggan cukup baik. Pemanfaatan data base pelanggan oleh perusahaan cukup baik.
Saran yang dapat disampaikan penulis antara lain manajemen harus komitmen memberikan perhatian khusus dalam peningkatan kualitas pelayanan untuk atribut discount harga, desain kantor dan atribut lainnya yang masuk kategori "sedang", serta mempertahankan kualitas pelayanan untuk atribut yang masuk dalam kategori "baik". Manajemen perlu memperhatikan dan mengelola dengan hati-hati atribut yang masuk kuadran C antara lain atribut kemudahahan sistem pendaftaran, diskon harga, desain kantor, letak kantor dan penampilan petugas karena pada dasarnya kekecewaan atau ketidakpuasan pelanggan pada umumnya berawal dari atribut ini. Manajemen perusahaan perlu mengatasi kesenjangan yang terjadi dengan melakukan perbaikan kualitas pelayanan. Manajemen perusahaan perlu melakukan optimalisasi implementasi CRM dengan melakukan pelatihan petugas khususnya bagian customer service dan mengatasi adanya keluhan yang disampaikan pelanggan dengan cepat dan tepat (profesional).

Every Customer will try to chose product wanted with value he gets, taking service quality and satisfaction into consideration. Hence customer's satisfaction is defined as comparison between customer's satisfaction and perception (Parasuraman, Zeithmal, dan Berry :1990)
The focus of this research lays upon service quality, customer's level of interest and satisfaction, service quality gap and implementation of Customer Relationship Management (CRM) at INDOSATnet RN Bogor.
Author is using quantitaive research for research approach and for research type descriptive research and is a research on case study. Research uses services quality attribution with five dimentions : realibility, responsiveness, assurance, empathy and tangibles with approach of service quality in a telecommunication company.
Theories used are theories on service quality, customer's interest and satisfaction, service quality gap and CRM.
The result shows that some INDOSATnet's service quality attributions are better than Telkomnet and CBN. INDOSATnet RN Bogor's level of service quality is still low, as can be deviled from performance index of customer interest averages 29,1 while customer's satisfaction averages 23,8, a higher index of customer's interest. There is also service gap. CRM Implementation at INDOSATnet is done through telephone, fax and web-based service like e-mail, chat support and feedback type. The company uses customer data base for billing information, handling complaint, billing activities and informing trough bulletin. Many complaint on Internet Service Provider INDOSATnet are still made.
In general it can be concluded that customer's satisfaction level is still under customers interest lecel. There is service gap. The implementation of CRM is sufficiently done. Data base on customer complaint is well administered. Company usage of customer data base is quite good.
Author advise the management to give attention to enchange service quality in price discount, office design and other " medium" attributions and to maintain "good" service quality. Management need to pay attention and to handle carefully those C quadrant attributions like easy application system, price discount, office design, office location and office appearance for customer's disappointment and dissatisfaction start here. Management need to cope with service service gap by enchanging service quality. Management also need to optmalize the implementation of CRM by training customer service department and handle customer complaints professionally.
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2006
T22159
UI - Tesis Membership  Universitas Indonesia Library
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Mirza S. Mashudi
"Jumlah komunitas kendaraan roda dua saat ini semakin meningkat, namun komunitas-komunitas hanya sedikit memperoleh dukungan dari pihak produsen. Hal ini sangat berbeda dengan yang dilakukan oleh produsen Harley Davidson yang mempergunakan komunitas pelanggan untuk meningkatkan keterlibatan konsumen terhadap produk dan Ioyalitas pelanggan.
Penelitian ini bertujuan untuk mengetahui aktivitas pelanggan dalam komunitas terhadap Ioyaiitas pelanggan. Tipe penelitian ini adalah deskriptif analisis dengan pendekatan kuantitatif.
Profil anggota komunitas digunakan untuk memperoieh gambaran tentang demografi anggota komunitas pada segmen 100 s.d. 125 cc. Perilaku pelanggan diukur dengan variabel Perceived Used Value (PUV) untuk mengetahui persepsi konsumen terhadap produk, dan variabel Customer Bonding untuk mengetahui respon konsumen terhadap aktititas produsen yang melibatkan customer.
Populasi yang digunakan dalam penelitian adalah komunitas pelanggan yang memiliki kendaraan sejenis yaitu, Honda Karisma, Yamaha Jupiter, dan Suzuki Shogun 125. Teknik pengambilan sampei secara insiden kritis sehingga diperoleh jumlah responden sebanyak 100 orang.
Dari hasil perhitungan PUV dimensi global diperoleh skor perfomance sebesar 6,28, durability 6.35, feature sebesar 5,89, consistency sebesar 5,67, design sebesar 6,06, service reliability sebesar 5,97, responsiveness sebesar 6,05, tangible sebesar 5,68, estetika sebesar 5,87, seif expressive value sebesar 5,78, dan kemudahan sebesar 6,07.
Hasil perhitungan pada community bonding diperoleh skor total sub variabel awarennes bonding sebssar 4,20, relationship bonding sebesar 4,09, community bonding sebesar 4,23 dan advocacy bonding sebesar 4,09.
Rekomendasi dari penelitian ini, yaitu diperlukan peningkatan kualitas produk, aktivitas customer bonding, dukungan pada komunitas pengguna, serta reorganisasi pada komunitas pengguna.

Amount of community of motorcycle in this time progressively mount, but scanty community get support from producer. This is matter very differing from which done by Harley Davidson producer utilizing customer community to increase involvement of consumer to customer loyality and product.
This research aim to know customer activity in community to customer loyality. This Research type is descriptive analysis with quantitative approach. Member community profile used to get picture about community member demography at segment 100 to 125 cc. Behavioral of customer measured with Perceived Used Value variable (PUV) to know consumer perception to product, and Customer Bonding variable to know consumer respond to producer activity entangling customer.
Population which is used in research is customer community owning vehicle of a kind that is. Honda Karisma. Yamaha Jupiter, and Suzuki Shogun 125. Technique intake of sampel incidently critical is so that obtained by the amount of responder counted 100 people.
From result of calculation of obtained by global PUV dimension of performance score equal to 6.28, durability 6.35. feature equal to 5.89, consistency equal to 5.67. design equal to 6.06, reliability service equal to 5.97, responsiveness equal to 6.05, tangible equal to 5.68. esthetics equal to 5.87, value expressive self equal to 5.78. and amenity equal to 6.07.
Result of calculation at community bonding obtained by total score of awarennes bonding variable sub 4,20. relationship bonding equal to 4.09, community bonding equal to 4.23 and advocacy bonding equal to 4.09.
Recommendation from this research, that is needed bythe make-up of the quality of product, customer bonding activity, support at consumer community, and also reorganization at consumer community.
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2006
T22264
UI - Tesis Membership  Universitas Indonesia Library
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Toister, Jeff
"Customer service goals have been articulated, messages drilled, and incentive programs created. But many employees still deliver lackluster service. What does it take to get them functioning as stellar frontline representatives of the company? Rather than offering another set of tactics for improving customer service, this book takes a novel approach by rooting out the real reasons employees aren't delivering the service they should. The results can be both surprising and illuminating, such as: company culture doesn't always support service excellence; over-emphasis on cost reduction often increases the cost of service; employees are torn between doing the right thing for the customer and following policy; poor products and services can make helping the customer nearly impossible; and, employees' interests often don't align with company goals. Once core problems are identified, the book offers corrective solutions, including redirecting coaching efforts, revisiting policies and procedures, clarifying roles and responsibilities, and more. Filled with inside stories from well-known organizations and the latest scientific research, "Service Failure" helps people overcome the obstacles preventing them from doing their very best.;"
New York: [American Management Association;;;, ], 2013
e20437197
eBooks  Universitas Indonesia Library
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Evenson, Renee, 1951-
"Let?s face it, dealing with customers isn?t easy. They aren?t always right?or even pleasant?but knowing the right words to use can make all the difference. Powerful Phrases for Effective Customer Service shares over 700 phrases and scripts that have been proven time and again to defuse even the most difficult interactions. Covering 30 challenging customer behaviors and 20 tough employee-caused situations, this indispensible reference makes it easy for readers to assess the circumstances, find the appropriate response, and confidently deliver satisfaction to every customer. In addition, readers will learn how to incorporate language into their daily routine that communicates welcome, courtesy, rapport, enthusiasm, assurance, regret, empathy, and appreciation. Every chapter includes helpful Do This! sample scenarios that bring the phrases to life as well as Why This Works sections that provide detailed explanations.Practical and insightful, Powerful Phrases for Effective Customer Service ensures that employees will never again be at a loss for words when dealing with customers."
New York: American Management Association, 2012
e20437157
eBooks  Universitas Indonesia Library
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Kalalo, Clara Brigitta
"Tesis ini menganalisa peran dari kualitas jasa dalam membangun kepuasan dan loyalitas konsumen di restoran "X", yang berlokasi di Kelapa Gading. Selain itu, tesis ini juga menganalisa gap antara kualitas jasa yang diharapkan dengan kualitas jasa yang diterima, dan dimensi SERVQUAL manakah yang dianggap penting oleh konsumen di restoran "X". Dari penelitian ini, didapatkan hasil bahwa terdapat hubungan yang positif dan signifikan antara kualitas layanan jasa yang diterima dengan kepuasan konsumen, dan juga hubungan yang positif dan signifikan antara kepuasan konsumen dengan loyalitas konsumen. Meskipun demikian, hubungan antara kualitas layanan jasa yang diterima dengan loyalitas konsumen tidaklah positif ataupun signifikan. Hasil penelitian juga menunjukkan bahwa terdapat gap yang signifikan antara kualitas jasa yang diharapkan dengan kualitas jasa yang diterima. Responden juga menyatakan bahwa untuk restoran "X", dimensi SERVQUAL yang harus lebih diperhatikan adalah daya tanggap.

This thesis analyzed the role of service quality in building customer satisfaction and customer loyalty in restaurant "X", Kelapa Gading. Beside that, this thesis also analyzed the gap between expected service quality and perceived service quality, and which SERVQUAL dimension that is important for restaurant "X" from customers' point of view. The result from this research showed that there is a positive and significant relationship between perceived service quality and customer satisfaction, and also between customer satisfaction and customer loyalty. On the other hand, there is no positive and significant relationship between perceived service quality and customer loyalty. The results from this research also showed that there is significant gap between expected service quality and perceived service quality. In addition, the respondents suggested restaurant "X" to put more attention in responsiveness dimension."
Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
T-Pdf
UI - Tesis Open  Universitas Indonesia Library
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Anderson, Kristin
"First impressions are often lasting impressions. How customers are treated on the phone can quickly turn them into either an ex-customer or a customer for life. This thorough, quick-reading guide shows anyone who uses the phone -- from salesperson to manager to secretary -- how to treat it as a service tool that directly impacts on company profits. Readers will be able to double their effectiveness when they learn how to: * handle irate customers * end those ""endless"" calls * take meaningful messages * handle conference calls and transfer calls * screen calls and ask focused questions * use the phone during emergencies * improve their voice effectiveness With worksheets, checklists, and fill-in forms, this desktop primer will inspire fabulous phone service."
New York: American Management Association, 1992
e20440816
eBooks  Universitas Indonesia Library
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