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Rininta Octarini
Evaluasi program corporate social responsibility dalam memelihara reputasi merek dan membentuk perilaku masyarakat terkait kesehatan gigi dan mulut studi kasus pada kegiatan bulan kesehatan gigi nasional 2013 PT. Unilever Indonesia tbk = Evaluation of corporate social responsibility program in maintaining brand reputation and shaping societies behavior concerning on oral health case study on event national oral health month 2013 PT. Unilever Indonesia tbk / Rininta Octarini
"ABSTRAK
Penelitian ini membahas program Corporate Social Responsibility di
perusahaan yang bergerak dibidang consumer goods. Metode yang digunakan
adalah metode kualitatif yang digunakan untuk mendeskripsikan bagaimana
implementasi sebuah program CSR dapat membentuk reputasi perusahaan di mata
stakeholder-nya dan juga membentuk perilaku masyarakat terkait kesehatan gigi
dan mulut. Melalui penelitian ini diketahui implementasi program ini sudah
sangat baik, namun belum ditunjang oleh strategi komunikasi yang dapat
membentuk perubahan perilaku masyarakat. Meskipun demikian, program CSR
terbukti dapat membentuk reputasi perusahaan di mata para peserta program.
Untuk masa mendatang, penelitian ini dapat disertai dengan melakukan evaluasi
perencanaan dan evaluasi proses untuk dapat memperkaya hasil penelitian
terhadap reputasi dan tercapainya tujuan CSR.
ABSTRACT
This research discusses the CSR Program in the consumer goods
company. The research uses qualitative method in order to describe how the
implementation of a CSR program could form the reputation of a company by its
stakeholder and also in shaping societies’ behavior. The research discovered that
the implementation of the program is already been well-executed but haven’t been
supported by a communication strategy that could help shape the societies’
behavior. However, the CSR program is proved to have been successful in
forming the corporate reputation on its participant. In the future, this research
should be equipped with a planning and process evaluation in order to enrich the
result of the research related on reputation and reaches the CSR purposes."
2014
T42098
UI - Tesis Membership  Universitas Indonesia Library
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Hutajulu, Victrin Christy Marhasak Partogi
Evaluasi strategi komunikasi penerapan dan dampak program corporate social responsibility kasus program perpuseru oleh PT Coca Cola Foundation Indonesia di sudut baca Soreang Kabupaten Bandung = Evaluation of communication strategy implementation and impact of corporate social responsibility program case program perpuseru by PT Coca Cola Foundation Indonesia at sudut baca Soreang Bandung districs
"ABSTRAK
Program Corporate Social Responsibility menjadi fokus dalam penelitian
ini. Secara khusus penelitian ini meneliti mengenai strategi komunikasi yang
dijalankan oleh organisasi dalam upaya pencapaian objektif formal dari program
CSR. Teori yang menjadi pedoman dalam penyusunan tesis ini adalah The
Management Strategic yang dikemukakan oleh Grunig (1992). Grunig
menyatakan bahwa untuk mencapai tujuan dari organisasi maka perlu dilakukan
tujuh langkah yang dilakukan secara bertahap yaitu analisis stakeholders, analisis
pubik, analisis isu, menyusun objektif formal, perencanaan, implementasi dan
evaluasi.
Metodologi yang digunakan dalam penelitian ini adalah metodologi
kualitatif dengan pendekatan deskripsi. Unit observasi dalam penelitian ini adalah
CCFI, SBS dan ketiga target sasaran PerpuSeru, yaitu perempuan, pemuda dan
pengusaha Usaha Kecil Menengah. Pengamatan yang hanya didasari kedekatan
latar belakang budaya tidak cukup untuk memahami karakteristik target sasaran.
Penelitian ini menyimpulkan bahwa memahami target sasaran menjadi kunci
utama keberhasilan sebuah program.
ABSTRACT
The Corporate Social Responsibility program is the focus of this study.
Specifically, this study examines the communication strategies undertaken by the
organization in achieving the objective of formal CSR programs. Theories that
guide in the preparation of this thesis is The Managemen Strategic by Public
Realtion proposed by Grunig (1992). Grunig states that to achieve the goals of the
organization, it is necessary to seven steps undertaken in stages: analysis of
stakeholders, pubic analysis, issue analysis, establish a formal objective, planning
strategy and tactics, implementing strategic and tactics and evaluate the impact of
the strategy and tactics.
The methodology used in this study is a qualitative methodology to
approach the description. The unit of observation in this study is CCFI, SBS and
strategic publis of PerpuSeru, namely women, youth and entrepreneurs.
Observations were only based on the proximity of cultural background is not
enough to understand the characteristics of the target. This study concludes that
the target understands the key of the success of a program."
Jakarta: [Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia], 2014
T41846
UI - Tesis Membership  Universitas Indonesia Library
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Fibrina Diamanti Fahardini
Evaluasi efektivitas program corporate social responsibility (CSR) (studi kasus: PT pembangkitan Jawa Bali unit pembangkitan Muara Karang) = Program effectiveness evaluation of corporate social responsibility (CSR) case study : PT pembangkitan Jawa Bali Muara Karang power plant
"Penelitian ini adalah penelitian deskriptif dengan paradigma post-positivist yang membahas evaluasi efektivitas program Corporate Social Responsibility (CSR) Bangkit Bersama PJB Muara Karang yang ada pada PT Pembangkitan Jawa Bali Unit Pembangkitan Muara Karang (PT PJB UPMKR). Penelitian ini adalah penelitian kualitatif dengan penguatan secara kuantitatif.
Metode yang digunakan adalah metode studi kasus dengan teknik survey dan in depth interview, serta studi kepustakaan/literatur. Penekanan evaluasi adalah pada evaluasi input, output dan outcome program Bangkit Bersama PJB Muara Karang. Responden pada penelitian ini adalah stakeholder penerima manfaat program CSR.
Hasil penelitian menunjukkan bahwa program CSR Bangkit Bersama PJB Muara Karang ini telah terkonsep baik namun memiliki kekurangan yang kiranya dapat diperbaiki ke depannya. Namun yang terpenting, program CSR yang telah dilakukan sudah memberi dampak positif bagi masyarakat.
This research is a descriptive study with post-positivist paradigm that addresses the evaluation of the effectiveness of Corporate Social Responsibility (CSR) program Bangkit Bersama PJB Muara Karang in PT Pembangkitan Jawa Bali Muara Karang Power Plant (PT PJB UPMKR). This study is a qualitative research with quantitative reinforcement.
The method used is the case study method with survey techniques and in-depth interviews, and library research / literature. The emphasis of the evaluation is the evaluation of inputs, outputs and program outcomes of Bangkit Bersama PJB Muara Karang program. Respondents in this study were beneficiaries of CSR stakeholders.
The results showed that the CSR program Bangkit Bersama PJB Muara Karang been conceptualized well but has shortcomings that would be corrected in the future. But most importantly, CSR programs that have been undertaken have a positive impact for the community."
Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
T42450
UI - Tesis Membership  Universitas Indonesia Library
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Wira Vidia
Pengaruh insentif pajak atas pengeluaran CSR terhadap aktivitas CSR dan tax avoidance = The effect of tax incentive for CSR expenditure to CSR activity and tax avoidance
"Tesis ini bertujuan untuk meneliti pengaruh dikeluarkannya PP No. 93 Tahun 2010 tentang insentif pajak atas pengeluaran CSR tertentu terhadap aktivitas CSR dan tingkat tax avoidance perusahaan. Dengan menggunakan sampel perusahaan manufaktur tahun 2008 hingga 2011, ditemukan bahwa terdapat peningkatan rata-rata aktivitas CSR antara tahun 2008 dan 2011. Namun berdasarkan hasil regresi, peningkatan aktivitas CSR tersebut bukan disebabkan oleh dikeluarkannya PP No. 93 Tahun 2010. Selanjutnya, penelitian ini mendokumentasikan bahwa terdapat penurunan rata-rata tingkat tax avoidance antara sebelum dan setelah dikeluarkannya peraturan tersebut. Terakhir, penelitian ini membuktikan bahwa tingkat tax avoidance tidak mempengaruhi aktivitas CSR, dan PP No. 93 Tahun 2010 tidak mempengaruhi hubungan tingkat tax avoidance dan aktivitas CSR. Dari hasil wawancara diperoleh kesimpulan bahwa sebagian besar perusahaan tidak mengetahui adanya insentif pajak atas pengeluaran CSR tertentu. Dan aktivitas CSR perusahaan tidak didasarkan pada ada-tidaknya insentif pajak atas pengeluaran CSR.
This study is aimed at investigating the effect of PP No. 93 Tahun 2010 about tax incentive for certain CSR expenditures, to CSR activities and tax avoidance. Using sample data from manufacture industry 2008 to 2011, the results show that there is significant enhancement in CSR activity between 2008 and 2011. But the increment of CSR activity is not because of PP No. 93 Tahun 2010. There is reduction in tax avoidance level between before and after the publishment of PP No. 93 Tahun 2010. We also find that there is no association between tax avoidance and CSR activity, and PP No. 93 Tahun 2010 has no influence to the association between tax avoidance and CSR activity. From companies that we interviewed, we conclude that most of them don't know that there is a tax incentive for CSR expenditure. Thus, this regulation has no effect to their CSR activity."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
T42538
UI - Tesis Membership  Universitas Indonesia Library
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Femmy Ayu Novaryani
Corporate Social Responsibility Health Check Pada PT Perusahaan Gas Negara = Corporate Social Responsibility Health Check on PT Perusahaan Gas Negara
"[ABSTRAK,/b>
Laporan ini membahas penerapan Corporate Social Responsibility Health Check pada PT Perusahaan Gas Negara (PGN). Metode pengukuran dari Corporate Social Responsibility Health Check terdiri dari aspek input, output, outcome, dan impact serta pengukuran business value dan social value yang diciptakan dari
program CSR. Hasil pengukuran menunjukkan bahwa program CSR PGN telah berhasil menciptakan dampak bagi masyarakat walaupun dampak bagi bisnis PGN sendiri masih rendah. Hasil pengukuran akan diikuti oleh rekomendasi yang dapat meningkatkan kinerja program CSR PGN sekaligus penciptaan dampak dari program CSR di masa depan.
ABSTRACT
This report aims to describe implementation of Corporate Social Responsibility Health Check on PT Perusahaan Gas Negara (PGN). Measurement method of Corporate Social Responsibility Health Check consists of input, output, outcome, and impact also measurement of business value and social value which are created through CSR programme. Measurement result shows that PGN?s CSR programme
has succeeded to create impact to society although impact to business is still low. Measurement result will be followed by recommendation which could improve performance of PGN?s CSR programme as well as impact creation in the future.;This report aims to describe implementation of Corporate Social Responsibility
Health Check on PT Perusahaan Gas Negara (PGN). Measurement method of
Corporate Social Responsibility Health Check consists of input, output, outcome,
and impact also measurement of business value and social value which are created
through CSR programme. Measurement result shows that PGN?s CSR programme
has succeeded to create impact to society although impact to business is still low.
Measurement result will be followed by recommendation which could improve
performance of PGN?s CSR programme as well as impact creation in the future.;This report aims to describe implementation of Corporate Social Responsibility
Health Check on PT Perusahaan Gas Negara (PGN). Measurement method of
Corporate Social Responsibility Health Check consists of input, output, outcome,
and impact also measurement of business value and social value which are created
through CSR programme. Measurement result shows that PGN?s CSR programme
has succeeded to create impact to society although impact to business is still low.
Measurement result will be followed by recommendation which could improve
performance of PGN?s CSR programme as well as impact creation in the future.;This report aims to describe implementation of Corporate Social Responsibility
Health Check on PT Perusahaan Gas Negara (PGN). Measurement method of
Corporate Social Responsibility Health Check consists of input, output, outcome,
and impact also measurement of business value and social value which are created
through CSR programme. Measurement result shows that PGN?s CSR programme
has succeeded to create impact to society although impact to business is still low.
Measurement result will be followed by recommendation which could improve
performance of PGN?s CSR programme as well as impact creation in the future., This report aims to describe implementation of Corporate Social Responsibility
Health Check on PT Perusahaan Gas Negara (PGN). Measurement method of
Corporate Social Responsibility Health Check consists of input, output, outcome,
and impact also measurement of business value and social value which are created
through CSR programme. Measurement result shows that PGN’s CSR programme
has succeeded to create impact to society although impact to business is still low.
Measurement result will be followed by recommendation which could improve
performance of PGN’s CSR programme as well as impact creation in the future.]"
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
PR-PDF
UI - Tesis Membership  Universitas Indonesia Library
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Fachry Arsyad
Evaluasi program csr pt nfi studi kasus evaluasi program csr agribisnis pt nfi Ciawi = Evaluation of csr program pt nfi case study evaluation of csr program agribusiness pt nfi Ciawi
"ABSTRAK
Penelitian ini bertujuan mengevaluasi program CSR Agribisnis PT. NFI di wilayah Bogor dengan komoditinya yaitu Srikaya, serta faktor pendukung dan penghambatnya. Model evaluasi merunut dari Pietrzak (1991), meliputi evaluasi input, proses, dan outcome. Hasil penelitian menunjukkan dari input, dan proses cukup banyak ketidaksesuaian sehingga beberapa tujuan program tidak tercapai seperti rendahnya kompetensi petani dan turunnya jumlah partisipasi petani, meskipun penghasilan petani meningkat. Faktor pendukung program yaitu dukungan dari komisaris perusahaan, perkembangan ilmu teknologi pertanian, dan kebutuhan pasar terhadap komoditi srikaya yang luas. Faktor penghambat program dari internal yaitu keterbatasan jumlah tenaga pendamping, dan eksternal yaitu hama, musim, keterbatasan sumberdaya petani.
ABSTRAK
This study aimed to evaluate the CSR program Agribusiness PT. NFI in Bogor with skrikaya as a commodity. The evaluation model was taken from Pietrzak (1991), includes the evaluation of input, process, and outcome. The results showed such low competence of farmers and the decreasing the number of farmers participation (input and process), although the income of farmers was increase. Programs supporting factors, among other are, the support of its commissioners, competent assistant program, the developing of agricultural technology and wide market needed for srikaya. Program inhibiting factors are lack of the facilitators, pests, season, limited resource farmers."
Depok: Fakultas Ilmu sosial dan Ilmu Politik Universitas Indonesia, 2016
T45070
UI - Tesis Membership  Universitas Indonesia Library
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M. Adi Yasir Maulana P.
Corporate social responsibility mempengaruhi value creation sehingga mempengaruhi kinerja perusahaan : studi kasus PT Astra International Tbk = Corporate social responsibility affect the value creation thereby affecting the firms performance : case study PT. Astra International Tbk
"ABSTRAK
Pada kompetisi global saat ini, perusahaan berlomba-lomba menunjukkan
keunggulan daya saingnya baik yang didorong dari kondisi internal maupun
eksternal perusahaan. Kondisi eksternal merupakan salah satu faktor yang kuat
mendorong perusahaan untuk terus berupaya berkompetisi. Untuk itu, perusahaan
mempunyai perhatian yang khusus terhadap kondisi eksternal tersebut dengan
melakukan kegiatan kegiatan corporate social responsibility (CSR).
Kegiatan Corporate Social Responsibility (CSR) merupakan suatu kegiatan
perusahaan yang penting dalam mempengaruhi value creation perusahaan yang
memiliki dampak terhadap kinerja perusahaan (keuangan dan non keuangan).
Namun tidak semua kegiatan CSR berdampak positif bagi perusahaan
dikarenakan CSR tidak menyentuh core business atau dapat dikatakan tidak
stratejik. Penelitian ini menekan bahwa kegiatan CSR yang stratejik terbagi atas
lima dimensi centrality, specificity, proactivity, visibility dan voluntarism akan
mempengaruhi value creation perusahaan (Burke & Logsdon, 1996) sehingga
mempengaruhi kinerja perusahaan.
Penelitian ini menggunakan studi kualitatif dengan studi kasus PT Astra
International Tbk yang diharapkan mendapatkan informasi dan pemahaman yang
lebih mendekati pada konteks sehingga perusahaan dapat melihat persepsi
stakeholder baik dari internal dan eksternal perusahaan dari program CSR yang
dijalankan.
ABSTRACT
In today's global competition, companies are competing to show the
advantages of both the driven competitiveness of the internal and external
conditions. External condition is one of the factors that could strongly encourage
companies to continue to compete. Because of that, the company has a focus on
the external conditions by conducting activities of corporate social responsibility
(CSR).
Corporate Social Responsibility (CSR) is an important corporate activities
that affect value creation in companies that have an impact on firm performance
(financial and non-financial). However, not all CSR activities have positive
impacts for the company because the CSR does not touch the core business or can
be said to be strategic. This study stressed that CSR activities are divided into five
dimensions of strategic centrality, specificity, proactivity, voluntarism and
visibility will affect the company's value creation (Burke & Logsdon, 1996) thus
affecting the performance of the company.
This study used a qualitative method focusing on a case study of PT Astra
International Tbk. It is expected to gain more information and understanding of
the specific context in the field study in order to make the company notices the
perception of the stakeholders both internal and external regarding the
implementation of CSR programs in PT. Astra International Tbk."
2015
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Syafira Ramadhea JR
Pengaruh jenis struktur kepemilikan dan aktivitas dewan komisaris terhadap pengungkapan corporate social responsibility = The effect of the type of ownership structure and the activities of the board of commissioner on corporate social responsibility disclosure
"Tujuan penelitian ini untuk menguji pengaruh jenis struktur kepemilikan dan aktivitas dewan komisaris terhadap pengungkapan corporate social responsibility. Jenis struktur kepemilikan meliputi institusional, asing, dan publik, serta aktivitas dewan komisaris meliputi pengawasan dewan komisaris dan frekuensi rapat dewan komisaris. Metode penelitian ini adalah regresi linear berganda dari 104 sampel perusahaan manufaktur pada tahun 2013.
Hasil penelitian ini membuktikan pengawasan dewan komisaris ternyata berpengaruh positif terhadap pengungkapan corporate social responbility. Adapun kepemilikan institusional, asing, dan publik, serta frekuensi rapat dewan komisaris tidak ada berpengaruh terhadap pengungkapan corporate social responsibility.
The objective of this research is to analyze the effect of the type of ownership structure and the activities of the board of commissioners on corporate social responsibility disclosure. The types of ownership include institutional, foreign, and public ownership, the activities of the board commissioners include the board of commissioner meeting frequency and monitoring. The research method used is multiple linear regression of 104 samples from manufacturing companies for period 2013.
The result of this research indicates the board of commissioner monitoring has positive effect on corporate social responsibility disclosure. Institutional, foreign, and public ownership, and the board of commissioner meeting do not have effect on corporate social responsibility disclosure."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Respiratori Saddam Al Jihad
Peran kapital sosial dalam pemberdayaan UKM (suatu studi pada program CSR PT. Artajasa terhadap UKM di Desa Wancimekar Kecamatan Kota Baru Kabupaten Karawang) = The role of social capital in the empowerment smes a (study of CSR program PT. Artajasa's for SMEs in Wancimekar Village Kotabaru District Karawang)
"ABSTRAK
Penelitian ini tentang peran kapital sosial dalam UKM pada program CSR
PT.Artajasa. Penelitian ini merupakan penelitian deskriptif dengan menggunakan
pendekatan kualitatif. Data yang dikumpulkan dengan studi dokumentasi,
observasi dan wawancara mendalam. Kesimpulannya adalah bahwa Peran kapital
sosial yang melibatkan berbagai pemangku kepentingan dalam pemberdayaan
UKM di Desa Wancimekar dapat bersinergi melalui Program CSR PT. Artajasa
dan Sinergi antara pemerintah dan PT Artajasa menghasilkan Peraturan Daerah
No.3 Tahun 2015 tentang pemberdayaan Koperasi dan UMKM. Rekomendasi
nya adalah PT.Artajasa perlu melakukan program berkesinambungan yang
konsisten dalam pemberdayaan UKM.
ABSTRACT
This research is about the role of social capital in SMEs on PT.Artajasa?s CSR
program. This research used qualitative descriptive approach. The data were
collected by documentation study, observation and in depth interview. The
conclusion of this research is the role of social capital that involves various
stakeholders in SMEs empowerment at Wancimekar village can be integrated
throught PT. Artajasa?s CSR program. The synergy between government and
PT.Artajasa results Regional Government Regulation No.3 Year 2015 about
empowerment of cooperatives and SMEs. Accordingly, the recommendations of
this research is PT.Artjasa needs to have a consistent sustainable in SMEs
empowerment program."
2016
T46090
UI - Tesis Membership  Universitas Indonesia Library
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Tri Wahyuni
Deskripsi fungsi forum corporate social responsibility untuk kesejahteraan sosial Daerah Istimewa Yogyakarta : forum CSR-Kesos DIY = Description of Yogyakarta corporate social responsibility for social welfare forum function : Yogyakarta CSR for social welfare forum
"Tesis ini membahas tentang fungsi Forum CSR-Kesos DIY untuk meningkatkan potensi pelaku dunia usaha dalam penyelenggaraan kesejahteraan sosial melalui kegiatan CSR perusahaan. Penelitian ini merupakan penelitian kualitatif dengan desain deskriptif. Hasil penelitian menunjukkan bahwa Forum CSR?Kesos DIY telah menjalankan fungsi koordinasi dan fasilitasi meskipun belum optimal. Koordinasi yang belum optimal dapat dilihat dari kurangnya pemahaman tentang CSR oleh dunia usaha. Sementara itu kurang optimalnya fungsi fasilitasi dijumpai saat melakukan fasilitasi pertemuan maupun fasilitasi pelaksanaan program CSR oleh perusahaan. Penelitian ini menyarankan agar Forum CSR-Kesos DIY lebih meningkatkan koordinasi dengan pemerintah maupun dunia usaha, dan meningkatkan fungsi fasilitasi terhadap dunia usaha.
This thesis describes Yogyakarta CSR for Social Welfare Forum function to enhance corporates? potential in social welfare implementation through its CSR activities. This research used qualitative method with descriptive design. The result shows that Yogyakarta CSR for Social Welfare Forum has implemented its coordination and facilitation functions eventhough the functions are not optimal yet. Lack of coordination function can be seen from corporates? lack of understanding about CSR. Whereas lack of facilitation function can be seen when the forum conducted CSR meeting and implementation. Therefore, this research recommends that Yogyakarta CSR for Social Welfare Forum optimize its coordination function with the government and corporates, and its facilitation function toward the corporates."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
T46731
UI - Tesis Membership  Universitas Indonesia Library
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