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"Perpustakaan Jakarta Barat merupakan salah satu perpustakaan umum yang berada di bawah naungan Dinas Perpustakaan dan Kearsipan Provinsi DKI Jakarta (DISPUSIP). Saat berinteraksi dengan pemustaka serta menyebarkan informasi seputar Perpustakaan Jakarta Barat secara online, mereka membentuk akun resmi Instagram yang diberi username @perpusjkt_barat. Penelitian ini menyinggung penggunaan media sosial Instagram sebagai sarana pemasaran layanan di Perpustakaan Jakarta Barat. Tujuan dari penelitian ini, yaitu mendeskripksikan layanan-layanan seperti apa yang coba dipasarkan oleh Perpustakaan Jakarta Barat di akun resmi Instagram mereka. Di samping itu, penelitian ini juga mengidentifikasi tantangan serta kendala yang dihadapi oleh pustakawan selama mengelola akun resmi Instagram perpustakaan. Jenis penelitian yang digunakan, yaitu penelitian kualitatif dengan teknik pengumpulan melalui wawancara dengan pustakawan pengelola akun Instagram dan observasi pola postingan akun @perpusjkt_barat selama 12 bulan terakhir. Hasil penelitian menunjukkan bahwa Perpustakaan Jakarta Barat lebih banyak memanfaatkan akun Instagram mereka sebagai sarana penyebaran informasi seputar acara dan event. Di samping itu, ditemukan juga bahwa pemanfaatan Instagram di Perpustakaan Jakarta Barat belum terbilang maksimal. Meski dihadapkan pada hambatan seperti kurangnya tenaga ahli profesional, para pustakawan Perpustakaan Jakarta Barat tetap berupaya mengatasi kendala tersebut dengan memanfaatkan kelebihan serta fitur-fitur yang terkandung di Instagram.

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The West Jakarta Public Library is one of the public libraries under the Department of Libraries and Archives of DKI Jakarta. In an effort to interact with users and disseminate information about The West Jakarta Public Library on the Internet, they formed an official Instagram account with the username @perpusjkt_barat. This study discusses the use of Instagram social media as a marketing services at The West Jakarta Public Library. The purpose of this research is to describe what kind of services the West Jakarta Library is trying to market on their official Instagram account. In addition, this study also identified the obstacles faced by librarians while managing the library's official Instagram account. The type of research used, namely qualitative research with data collection techniques through interviews with the librarians who have responsibility to managing the Instagram accounts and observing the content of @perpusjkt_barat accounts in the last 12 months. The results showed that West Jakarta Public Library mostly utilized their Instagram account as a tool for disseminating information about their events. In addition, it was also found that the utilization of Instagram in West Jakarta Library has not been fully utilized. Although faced with obstacles such as the lack of professional experts, The librarians still try to overcome these obstacles by utilizing all the features available on Instagram."

"Charles McClure and Paul T. Jaeger speak to the ways in which the Internet has had more impact on public libraries than any other technology since the creation of the book. The issues presented are vital to library service, planning, evaluation, research and educationand most significantly how effectively libraries service the general public."

"Answering two key questions can enhance the effectiveness of current library technologies and ensure that new investments support the library?s mission. First, what technologies provide the most effective support for the library?s service priorities? Second, what technologies allow administrative functions to be managed more efficiently? Find these answers and much more in the PLA-sponsored Technology for Results, the latest volume in ALA?s bestselling PLA Results series."

"Under pressure to quantify the benefits your library provides? Is a cost-benefit analysis right for your institution? With tax-funded organizations under microscopic scrutiny, library directors need to make a strong public case for the value their library provides."

"The first in the new ALA Programming Guides series, this book walks you through the process of program development and event planning in two parts. The first section is a "how-to" that prepares you to: -- Conduct demographic analysis and target the audience in your community -- Tie your library's mission to specific program offerings -- Raise funds and generate publicity -- Produce programs that run smoothly from start to finish The second section features more than 20 "five-star" programs from around the country. Reading about a variety of successful programs from film series and book discussions to art classes and topical panels, you'll be inspired with ideas for your own programs. Packed with more than 30 sample talking points, surveys, newsletters, press releases, scheduling tools, and checklists, you can hit the ground running and bring your adult programming services to life."

"An estimated thirteen million people in the U.S. are not served by a public library. This presents opportunities for creating new libraries. Involving complex, timeconsuming, and expensive decisions, the prospect of starting a library without the right direction seems overwhelming."